Six reasons why you need personal branding photography for your corporate image

Personal Branding
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We all know that there is no aspect of life that does not have an online platform. Whether it’s getting a job, developing a business or even going on a date, you need an online profile. It goes without saying that anyone who’s serious about success in any area cannot get by in this day and age with a little grey blob as their profile photo. That said, when it comes to personal branding a selfie or holiday snap doesn’t quite cut it either! 

If you are someone who is looking to develop a personal brand, every bit of content that is visible online needs a certain niche and uniformity to sell your brand to its audience. Taking the time to get carefully curated personal branding photography can be the difference between stagnation and success.

WHAT IS CORPORATE BRANDING?

Corporate branding is a strategy that promotes your brand holistically, and not a product or service. By this, it means who you are, and not what you do. Corporate branding is therefore an umbrella term for your values, vision, tone, purpose, target audience, and what makes you different from your competitors. 

Allowing people to see who you are and what you believe in is a strategy that results in growth and loyalty.

Success Story Spotlight:

Gabriella Elia, Business Owner, London.

Personal branding photography is a crucial part of corporate branding. Here are six major reasons why it cannot be missed out of your corporate branding strategy:

1. Personal branding photography shows consistency across channels.

In a personal branding photoshoot, all of your promotional and branding bases are covered. You will get an image bank of shots that will be suitable for your website, press features, social media content for all platforms as well as headshots and profile images. 

Getting your content produced by a professional team, you are guaranteed brand consistency and will save so much time curating content that will strengthen your brand.

2. Corporate headshots make a good first impression.

A personal branding photoshoot shows your audience that you are a professional, no matter what your field. If you have clearly worked with experts to create your images, your audience will take you seriously and your first impression is guaranteed to count. 

3. Your corporate image can be memorable.

Clever branded content is built on associations. In a personal branding shoot, you will get the kind of photography that will reinforce your message and show what makes you ‘you’. 

You will also get someone who understands branding to direct and advise so that you can be confident that your message will be conveyed in the images. 

4. Well-taken corporate headshots appear successful and established.

On-brand images show a distinct level of professionalism and when shot in a clever way, which shows your niche, your viewers will no doubt assume that you are established enough to invest in your online profile and create a solid campaign to get your message out. 

5. Personal branding photography builds trust.

Transparency and professionalism in a public image builds a level of trust. One of the goals of a personal branding photoshoot is to show what it is about you that makes you unique. Portraying this in your images can be tricky but there are many ways to direct a shoot that can humanise and illustrate what you are all about. 

6. Stand out against those without personal branding photography.

Personal branding is all about finding the niche in what you do and what’s special comparatively to others within your sector. 

With so many options available and so much saturation in each industry, it can be extraordinarily difficult to get noticed by a consumer. The only real way to grow your following and develop your personal brand is to stand out. 

What does a personal branding photoshoot involve?

It takes a photographer who is specifically experienced in personal branding photography to get the most out of your corporate branding shots. 

The photo shoot will include headshots, but throughout a personal branding photoshoot, what will mostly be explored is how it feels to work with you. A personal branding photoshoot should go beyond how you look, and provide a reflection of your corporate branding.

Our corporate branding photography is cleanly lit, with good posing. The end results of our corporate branding photoshoots are always a representation of you, and the position that you play in your industry. 

We have taken hundreds of corporate branding headshots since we opened in 2009, and are specialists in making our clients stand out against competition.

How much does personal branding photography cost?

For a truly immersive experience that goes beyond headshots, we recommend our elite package. We put this together to capture executive images and branding portraits that perfectly capture your corporate branding.

For quotes for company images please use this link.

Book a consultative corporate branding photoshoot today! Get the most out of personal branding photography.

Get started on optimising your corporate image sooner rather than later. 

There’s a reason that campaign strategy and management is one of the most prominent roles within a business. The business or product could be fantastic but if no one knows what makes it fantastic, it may never get the recognition it deserves. 

Personal branding photography works in exactly the same way. Presentation and first impressions are key. Not being strong in this area will keep you stagnant. 

A personal branding photoshoot is the easiest way to elevate your online profile and be sure that your message is being seen and understood so that you can find your audience.

At Vanity Studios, we create personal branding profiles with a punch. We will match you with a consultant who can advise, arrange and deliver images that will shape incredible corporate branding to represent how you want to be seen.

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