Advice & Support For Child Models | Regulations & Agencies

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Child modelling can be wonderful for confidence, building friendships, and experience. More importantly for a lot of children, it can really be a lot of fun! 

Breaking into the child modelling industry can be challenging and many parents feel wary of the potential risks, so this blog aims to break down the biggest challenges, offering essential safety advice and things that cannot be overlooked when putting your child forward for modelling.

Regulations with child modelling

Performance Licences

In the UK, children under school-leaving age need a performance licence to work as models. The local council issues these licences, and they ensure that the child’s education, health, and overall well-being are not compromised.

This is due to the Children and Young Persons Act 1963 (Section 37) Restriction on persons under 16 taking part in public performances.

This includes children who have attained age 16 during the academic year i.e. are still of compulsory school age.


If the child will not be with their parent, school teacher or home tutor, they must be supervised by a chaperone approved by the council. Chaperones can apply for approval from the council.


Children are not allowed to work:

  • in places like a factory or industrial site (unless as part of work experience)
  • during school hours
  • before 7am or after 7pm
  • for more than one hour before school (unless local bylaws allow it)
  • for more than 4 hours without taking a break of at least 1 hour
  • in any work that may be harmful to their health, well-being or education
  • without having a 2-week break from any work during the school holidays in each calendar year

Restrictions from schools

During term time children can only work a maximum of 12 hours a week. This includes:

  • a maximum of 2 hours on school days and Sundays
  • a maximum of 5 hours on Saturdays for 13 to 14-year-olds, or 8 hours for 15 to 16-year-olds

During school holidays 13 to 14-year-olds are only allowed to work a maximum of 25 hours a week. This includes:

  • a maximum of 5 hours on weekdays and Saturdays
  • a maximum of 2 hours on Sunday

During school holidays 15 to 16-year-olds can only work a maximum of 35 hours a week. This includes:

  • a maximum of 8 hours on weekdays and Saturdays
  • a maximum of 2 hours on Sunday

Best child modelling agencies in the UK

  • Some of the most reputable child modelling agencies in the UK include:
  • Kids London Ltd. A well-established agency representing children and teens.
  • Urban Angels. Specializes in representing babies, children, and teenagers for commercial and fashion work.
  • Scallywags. Represents babies, children, and teenagers for advertising, commercials, TV, and film.
  • Bonnie and Betty. An agency representing babies, children, and teenagers for various assignments.
  • Bruce and Brown. A London-based agency with a diverse range of models, including children.

Before approaching any agency, it’s essential to check their reviews, and any feedback from other parents. Sometimes local parent Facebook groups can be highly useful for getting feedback on child modelling agencies.

Child modelling agencies in London with no fees

It’s important to note that many reputable modelling agencies do charge fees, and this is a common practice in the industry. However, if you’re looking for agencies in London that claim not to charge upfront fees, make sure to do thorough research and carefully review the terms and conditions. 

Here are a few London-based child modelling agencies that, historically, have had a policy of not charging upfront fees:

  • Kids London Ltd. They have been known to operate on a commission basis, taking a percentage of the child’s earnings.
  • Bizzykidz Agency. Bizzykidz operates on a commission basis and is focused on representing children for various modelling opportunities.
  • Bruce and Brown. This agency has represented children for various assignments and may operate on a commission basis.
  • Urban Angels. Urban Angels is a reputable agency representing babies, children, and teenagers for commercial and fashion work, and they may not charge upfront fees.

Remember to carefully read the terms and conditions of any agency you consider, and if an agency claims not to charge upfront fees, ensure that this is clearly stated in their agreement.

How to get your child into modelling

Before even looking at agencies, you need a strong child modelling portfolio. This needs to be the first priority since agencies will unfortunately not consider taking on your child unless they are impressed by their portfolio. 

At Vanity Studios we have 10 years of experience and fantastic customer reviews in supporting child models build their portfolios. 

Our child modelling packages include time with a brilliant hair, makeup and styling team, as well as brilliant photographers with industry experience, will configure the perfect portfolio to kickstart your child’s modelling career.

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